Frequently Asked Questions (FAQ)


Once you've filled in the details or got in touch with us, we will circle back with some information. We shall then schedule time with you for a free consultation call. The purpose of this call is to know each other well and to see if we are a good match for the project. These calls are usually about 30-45 minutes.

Following up to our call, we'll provide you with an estimate for your project and take it further from there.

There are a couple of factors that will affect the project timeline. Mostly, your response time and what the project is covering. A typical brand experience project takes about 6 weeks to complete. If there are additional marketing pieces involved or project scope get increased during the project execution phase, the timeline will be longer.

A typical brand and website project would generally take about 10-14 weeks while a mobile application project will take 20-24 weeks depending on the scope of the content and development needed.

Yes! For most projects you will be invoiced a 50% deposit to kick things off and a final 50% will be due before we wrap up and deliver the final files.

All good! When we hop on a consultation call we'll go over exactly what's needed during your project. Branding is always our starting point, but often clients need some additional support like website design, marketing pieces, packaging...etc. After our call, we send over an estimate for everything we can cover together.

If anything comes up during the project as an add-on (or something we hadn't initially thought about including), we can always adjust the scope and timeline as needed.

We know it’s tempting to think that a brand is “just a logo” and nothing more. However, the entire foundation of Qquench is based on research and functionality of an entire brand experience. This means that we do a lot of research and brainstorming around brand strategy, market needs and target audience so that we can deliver a full brand experience that will help you reach your perfect clients or customers more effectively.

We do like to keep a structured schedule so that we are respecting our client’s time and also carving out time for ourselves. We work a standard work week and you can expect to reach us from Monday to Friday between 8am and 7pm IST. If you’ve emailed during the evenings, weekends or holidays, you can expect a response during the next business day.

This depends on a few different things. After submitting an inquiry, we’ll go over a timeline together and determine how soon we can start your project. If you’re requesting your project and have a particular deadline or time frame, please include that in the details of your message! We can almost always accommodate (though rushed projects will have a rush fee added to the estimate).

Projects are more of a partnership. We will be creating the final deliverables and helping you solve your problems creatively. But we will need some input from you throughout the project.

At the start of each project, we’ll have an initial consultation to go over the details. Here we’ll explain exactly what we’ll need from you depending on the project scope. Please expect to have things like content for websites or branding material ready to go (or a plan in place to have us manage this from the beginning). That means ALL copy (the text of your project), ALL imagery or any other piece of material you wish to include. If you aren’t ready with your materials yet, the deadlines will be delayed and we will postpone your project.

We’ll also need your prompt feedback and responses during the process. In order to stay on track, we’ll need any approvals and refinements to be completed as quickly as possible in order to stick to our timeline.

Failure to provide the content or feedback by the agreed upon deadlines could result in rescheduling the project, or added rescheduling fees.

The approach that we take here at Qquench is to create an entire experience for your brand rather than just one-off pieces. We want your clients or customers to have a consistent and lasting impression of your business from first interaction through to purchase/action and beyond. Because of this, we only provide ongoing brand, marketing + web support for current and past clients.

On rare occasions, we sometimes work with one-off clients on web design or marketing if they already have a super solid, Qquench-approved brand standard already in place. We still require some brand buffering for getting up to speed and refining as necessary. Feel free to reach out if you have questions about this process or need some more clarity.

With any project, we begin with branding, but if you're not ready to commit to the full project yet, we are more than happy to start with the strategy work first! This means diving into the nitty-gritty of what makes your brand yours.

We begin with a solid plan followed by an in-depth questionnaire and brainstorm session. You also have the option to send us a Pinterest board if that's what triggers your creativity!

After these steps, we work to put together a final Brand Strategy Guide that outlines specifics like brand vibes, ideal clients, brand voice, how you're different, a visual moodboard for design direction and a suggested colour palette.

This option is $1000.00 USD and if you decide to move on to the next phase (full brand design), we put this towards the investment.

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